Tyrrell Schmidt

Tyrrell Schmidt

Tyrrell joined TD Bank in April of 2015, where she is responsible for driving TD’s global brand and customer experience leadership.  Specifically she leads the development and execution of the Bank’s  global brand and sponsorship strategies; the enterprise customer experience vision, framework, and measurement system; trends and marketing innovation; and the NA in-house creative services teams.

Tyrrell is a seasoned global executive, having lived and worked in the US, Europe, Asia Pacific, and now Canada.  Before joining TD, Tyrrell worked for global health care and financial services companies, including Cigna, Standard Chartered Bank, and Discover Card in senior marketing and general management roles.

Tyrrell is an avid runner, and board member and guide for Achilles International, an organization that enables people with disabilities to participate in mainstream sports. 

She holds an M.S in Integrated Communications from Northwestern University and a B.S. in Marketing from Arizona State University.